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%%Elevate%% Product Announcements
Do you have proof points of market demand for new capabilities and features?
Are you elevating product positioning with relevant data on market trends?
What tweaks to your announcement will increase engagement and coverage?
Is your launch messaging effectively communicating value to key stakeholders?
Product Announcements That Drive Business Results
Product announcements provide strategic opportunities for technology companies. New products or additional capabilities for existing products create a reason to reach out and build excitement in the market among prospects and buyers.
One of the key challenges for product leaders is ensuring that momentum and press and media coverage around product launches are amplified with excellent messaging and supporting assets to build on thought leadership. Positioning for a new product or capability must be clear, differentiated, and aligned with customer pain points while generating activities that drive sales. The ROI of a launch is increased through better responses with more effective communication and compelling lead-generation assets.
Dimensional Research is committed to helping clients ensure that their product announcements are noteworthy and drive business outcomes. Our research services highlight the information that buyers care about, providing provocative information that resonates with prospects, the press, and analysts.
