In person or over the phone, Dimensional Research conducts in-depth, one-on-one interviews with technology professionals to identify detailed perceptions, opinions, beliefs, and attitudes. In-depth interviews are a particularly effective qualitative research method when your goal is to:
- Capture feedback on experiences that occur in an isolated way such as product messaging or evaluations of product downloads
- Understand sensitive or complex information in a controlled setting
- Ensure feedback from global markets or geographical dispersed customers without incurring expensive travel costs
We recruit respondents who are strictly representative of the customers and market segments our clients need to understand. By using a network of research partners, industry databases, and other resources, we are able to reach prospective technology buyers in our clients’ markets.
We also frequently interview our clients’ customers to capture feedback in a methodical, unbiased manner, which is essential when evaluating sensitive topics like customer satisfaction, competitive landscapes, or win/loss analysis.