As New Year’s approaches, anyone surfing the Internet knows that it becomes increasingly hard to avoid “best of” lists. We went back and forth on whether to publish such a list, then decided that since blogs are arranged in a chronological order, highlighting the “recent” rather than the “best,” it’s sometimes difficult for readers to find the best material in a blog. This list should help – it highlights our favorite 2009 market research articles, as well as reader favorites.
Best of 2009: Reader Favorites
- In-Depth Interviews, Focus Groups, or Both? When doing qualitative research, we need to decide which is right for the client: in-depth interviews, focus groups, or maybe a combination of both. The choice depends entirely on the client’s goals.
- Top Three Questions about Competitive Research. As technology market research experts, we get a lot of inquiries about competitive research projects. This article includes answers to some of our most frequently asked questions.
- Customer Satisfaction Surveys: Avoiding “Survivor Bias”. One of the biggest mistakes in doing customer satisfaction surveys is allowing “survivor bias”. This happens when you surveying your existing “surviving” customers – the ones that stayed with you no matter what – and ignoring the customers and business that you lost.
Best of 2009: Our Favorites
We know that these articles are relevant, because we keep sending them to clients! Among other issues, these articles answer the important question of “what is technology market research?” and explain how to measure market research ROI.
- Technology Expert Defined. Technology market experts are experts on Corporate IT and how it works. They are familiar with Corporate IT and its processes and can talk comfortably and knowledgeably about technology, processes and people in the IT industry.
- Message Validation: Market Research with Clear ROI. Hard ROI is easy to demonstrate when your marketing programs get two times, ten times or even greater response from the same spend, because your message is more compelling.
- Involve Your Customers In Market Research. Customers love being involved in market research. They don’t see it as a chore or just another thing on the “to do” list. On the contrary, they love being involved and appreciate the opportunity to voice their opinions.
These are our best, and most useful, technology market research articles for 2009. There are many more articles on this blog (over 50 articles in fact), so do feel free to browse. Some of our favorite categories are Quantitative or Qualitative and Research Questions.
Happy New Year!