Gain Competitive Intelligence
To develop an effective corporate strategy, it’s essential to answer two fundamental questions. What is your company doing, and what are your competitors doing? You may know what’s going on under your own roof, but seeing a comprehensive picture of your competitors’ actions usually requires focused detective work.
Dimensional Research is experienced in helping technology companies acquire relevant competitive intelligence. We are particularly skillful at capturing the difference between perception and reality among prospects and customers. Using our wide range of research services, we’ll partner with you to answer the most challenging questions related to your competitors’ business activities, so that you can make smarter business decisions.
- What are the real reasons why your customers purchase your product over your competitors’?
- Why are deals lost, and what strategic changes can you make to prevent losses?
- Will more product features help you against your competition or are there other issues?
- What does the market perceive as your strengths compared to the competition?
- How does the reseller channel view you compared to your competition?